One of the most difficult obstacles faced by small
businesses is competition. We would like to believe that we are the best at
what we do or sell the best products and because of that; we push forward to present
our products or services. We follow good business practices, advertise, join
business groups, and try everything under the sun to let everyone know how good
our products and services are. However, when we do not get the customers we
often ask ourselves, what are we doing wrong? Most of the time we will blame it
on the competition.
Have you ever consider taking advantage of the competition? All
of us have something that we can offer that the competition does not offer; most
often refer to that as “a niche”. In reality, a niche could be a combination of
products and services not offered “as such” by the competition. In order to
find out what it is you will have to study your competition, your own business,
and the needs of your clients. More often than not, that study will reveal
where your weaknesses are giving you an opportunity to improve those areas.
At SBNAI (Small Business Network Administrators International),
we have learned to look at the competition as an opportunity to improve our business.
Being a small organization gives us the advantage to adjust our business model quickly.
Often we “partner” with the competition to provide a good combination of
products and services to our clients. That partnership often results in a
win-win situation to our clients and us.
Our company specializes in Web Design, Hosting, Mobile Apps
Development, and Domain Registration. We consider other web designers as
partners because we can provide them a solid hosting environment and domain
registration services without the extra expense associated with hosting
services. Other web design related services that we provide are graphics
design, content development, and printing services. All of these extras are
provided by our partners and makes us a stronger contender. These services
along with our unmatched personalized customer service and low cost products puts
us on top of the competition.
